According to Social Media Examiner, 37% of marketers stated visual marketing was their business’s most important form of content, which was second to blogging at 38%.
A greater emphasis is, therefore, being placed on visuals when creating digital marketing campaigns. It is the ideal way to capture your audience’s attention on desktop or mobile devices, which can help your business develop a strong following. Find out how to use visuals to benefit your business.
Images on Social Media
Social media allows businesses to informally connect with consumers, which is why images are the perfect way to capture their attention. That is because images on social media are believed to receive between 120-180% more engagement in comparison to text posts. Therefore, visuals must become an integral tactic in your company’s marketing campaign.
Facebook also altered its algorithm back in 2013 to provide images with greater prominence, so they are more likely to appear in your followers’ newsfeed. Many companies also use various images to humanize their brand; for example, they can publish office photos, or behind-the-scenes images, which can increase trust in your business.
Fun & Informative Infographics
Infographics are becoming an increasingly popular way for companies to communicate statistics with their audience, and are often best used on your website, third-party sites, Pinterest and LinkedIn. Not only do they simplify complex data, but they can be a fun way to educate your followers, as the information will be easier absorbed using colorful graphic design.
Make the infographic easier to read by segmenting information, and choosing the right font and colors. As a result, a user is more likely to share the infographic with their friends, family members, colleagues, or professional network. However, less can often be more when creating an infographic, as web users will not want to spend a considerable amount of time scrolling through data. So, maintain their interest by offering a small, colorful and well-designed infographic.
Professional Video Content
More than one billion hours of video are watched on YouTube each day, whilst 500 million people are watching video on Facebook daily. Video content is, therefore, one of the most powerful visuals your company can use to promote its brand, goods, and services. 90% of users have also stated that video can help in their decision process, and consumers would also much rather watch a video about a product than read an article about it. So, if you want to increase your conversions, reach out to a company such as Working Beautifully to create a professional corporate video you can publish on your website and social media profiles.
Virtual Tours on Your Website
Virtual tours are becoming a popular visual element on websites, as they allow visitors to enjoy a 360° view of business premises. As web users can view different angles of your business, you could potentially wow a visitor and can help them to make an informed decision. It is, therefore, an ideal visual element for a hotel, restaurant, bar, care home, or event venue.
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