Money makes the world go around and that is certainly true when it comes to business. The majority of money in business will come from sales which naturally leads to the million dollar question – how do you get more sales?
Plenty of people believe that you have to speculate to accumulate, whether that be on expensive advertising and marketing campaigns or by offering giveaways to customers. True, both of these can help but if you are running a tight ship and money is tight, they might be options that aren’t open to you.
In which case, don’t worry. There are still plenty of methods to boost your businesses income. Here are four low-cost ways to improve sales for your business.
Make the most of social media
By 2019 it is estimated there will be 2.77 billion people on social media. That is a lot of potential customers for your business. Are you making the most of the opportunities presented to you? Running regular promotions that involve liking, sharing or retweeting one of your posts means that your business will appear on the news feeds of others who in turn may like your page. That can help drive new clients towards you.
Use news stories to get your business name out there
We may live in a digital age, but there are plenty of people who still read traditional news outlets. Plenty of companies realize this and will advertise in both newspapers and on news sites accordingly, but they’ll mainly focus on getting their names in the Business News section which the vast majority of the population find boring or skip all together. Where you want to be is in the main news section. Find a story for your business such as a charity fundraiser in your office or the fact a 100-year-old woman pops into your bakery every day for a cookie, contact a local media outlet and you’ve got yourself free publicity.
Link up with others to spread awareness of your brand
Linking up with other companies or individuals can help spread awareness of your brand. If you are a local brewery, this can be something as simple as offering a case of beer to a popular local food and drink website who in turn can plug your product to their followers. Celebrities no matter how small can also have a positive impact on sales. Even if a reserve player from your local Major League Soccer team comes into the restaurant you own, him tweeting his compliments or telling all his followers what a great time he had will encourage supporters of that team to try you out, too.
Nurture leads into sales
More often than not, the route from advertisement or enquiry to sale isn’t a two-minute, couple of clicks journey. You need to lead enquiries and new customers to the point of purchase. Reply to emails, answer every question they have and cajole them along – not only will it get you the sale, but it’ll build you a reputation for great customer service as well. Don’t leave it at that once the sale is done either – stay in regular contact through email marketing and that one sale can be become a proper relationship with a now-regular customer.
Add Comment