In today’s digital age, a strong online presence can be one of the most important steps you can take to make your business known. Not only will it mean that you can cover a wide area to attract an audience, but through different platforms, you can also keep open communication with your audience and potential customers.
There are many ways you can implement online strategies to grow your business and here a few things to keep in mind:
Use a short and appropriate domain name
When it comes to online work, your website’s domain name is the first thing your audience, and potential customers see. An unprofessional and inappropriate website domain name may put off potential customers. A short and memorable domain name will not only be a good first impression to potential customers, but it can mean that they will be able to remember your website easily and share the website too.
It can then extend to your social media handles. Having a consistent and uniform name for both the website and social media platforms can ensure that your brand is easily identifiable and remembered. By having a short and memorable brand name, website and social media handles, it can mean your customers can easily spread the name through word of mouth and any related websites, events, and forums.
Anyone can make a website these days through free content management systems such as WordPress, but having a .com website can instill a sense of authority and reliability. It means buying your domain name to show the effort and hard work that went into both the website and your business as a whole. Buying your domain name also means easier back-end management and that you can keep the name if ever you transfer web hosts, which can be made complicated if you do not own the domain name.
Make sure your website is optimized for mobile
A functioning website not only means looking presentable and accessible on a desktop or laptop. In this current digital age, most people use their mobiles to browse the world wide web and make purchases. It means your website must be optimized for mobile and tablet because if it is, it allows potential customers to access information quickly. Plus, Google found that when the needs of your customers are not met satisfactorily, they are likely to click away from the website. You do not want this to happen because mobile-users are shown to more likely buy things online than any other type of consumer,
Mobile optimization automatically adapts the images on your website to fit mobiles and tablets, increase your website’s loading speed and simply makes the whole experience convenient and easy. It means your website is easily accessible through a mobile phone, loads quicker, automatically optimizes images and text to fit the small screen and overall makes the whole mobile-browsing experience enjoyable and easy.
You can also extend this and utilize SEO. You can implement Search Engine Optimization (SEO) in various ways such as using short and snappy titles, writing paragraphs so that they may appear easy to read on mobile and use keywords that relate to your business specialism to push your website up Google’s search engine.
Social media is your new best friend
The different social media platforms are the perfect avenues to promote your business or service to potential customers. It is also a good place to scout out the industry, read up on recent insights, industry news and updates. As well as this, constantly communicating and listening to your customers can be one of the best things you can implement. Not only will you gain feedback on ways to improve your website and business, but customers may be more likely to return if they feel that their voices and feedback are heard and implemented.
A good website with up to date social media can promote an image of reliability and a business that keeps up with trends and stay aware.
You can also be creative with social media. With Instagram, for example, you can build brand awareness by curating a uniform color or style that fits your business best. That way, whenever someone sees the post, they can start to associate the particular image, color or style to your business.
Many websites suggest how to get followers on Twitter, but make sure that the advice you follow is the best suited for your business or website. For example, photos may be more likely shared and circulated as opposed to long paragraphs. Use your word limit instead to link back to your website or to engage with your audience.
Engaging your followers is another important point. You can do this through hosting giveaways and contests, polls and simply asking questions. Doing so will ensure that your links and photos are shared widely with friends and families and increase potential click-throughs to your website and social media pages.
There are many social media platforms, and some may not be best for you or your business. It may be more efficient to figure out which platforms will showcase your content and business best and focus on that. By having multiple social media channels, you may sacrifice quality and simply exhaust yourself. The first step to this is by knowing your audience and which platforms they use more, then perhaps, make your decision this way.
Collaboration and partnerships are key
Another way of attracting a following is by producing quality new content consistently. This may be content you have written yourself, but you can also invite external guests to write for the website blog or news section.
The best way to approach this, if you are writing the content yourself, is to plan well in advance and schedule your posts to go live. Many content management systems and even social media platforms allow you to schedule posts. That way you ensure that posts can go up consistently and you simply have to check whether they did indeed go live rather than worrying about last-minute writing.
Inviting external guests to write, on the other hand, not only ensures consistent content and takes some of the workloads off of you, but also allows you to build alliances and partnerships, which is an essential part of business growth. Guest posts can also introduce new customers to your website that you may not otherwise have reached.
Ultimately, choose what works best for you and your business and focus your energy on those areas. There are many aspects of this digital world, and you can use this to your advantage to further grow your business and ensure it lasts for a long time.
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