No matter how big or small your business is, maintaining good customer relationships is essential. They are your key to success and your company’s lifeline to staying open and relevant, so making sure you give them excellent service and providing quality products should be your number one priority. However, when managing a small business, there is an endless list of tasks to do and usually, you are having to balance a lot of tasks at any one time. To avoid losing the connection with your customers, here are a few tips that might help you manage this part of your business more effectively.
Social Media
Social media is an excellent marketing tool but it’s also a way to directly engage with your customers. Every business needs to utilize these platforms in the modern age in order to stay relevant and connected with its audience. Make sure your business is staying active by posting updates at least twice a week, that your company’s contact info can be found on these pages, and that you check your messages in case a customer is trying to reach you.
eCommerce
If you sell products or services via your company website you need to make sure that it is easy and secure for your customers to access them. Most website builders have these tools included, but if you want to make your customers’ experience even better, look at how you can improve ecommerce fulfilment by exploring options with other companies who can help to distribute your products and manage your sales for you. This is particularly useful for small companies who might not be able to keep on top of their orders and shipping.
Loyalty Schemes
Everyone loves to get discounts and exclusive deals from their favorite brands, so offering a customer loyalty scheme is a great way to boost your relationships with your biggest fans as well as to get them talking to others about what you do. Creating a points system where customers can earn reward points when making purchases with you is one way to do this, and after earning so many points they are entitled to money-off, freebies, or gift vouchers.
Newsletters
Social media is a great way to keep your customers updated, but often you can only type so much in a tweet or a post. If you want to give your customers more information about initiatives, upcoming products, or other news that you want to share regarding your business, having a monthly newsletter that people can subscribe to is the way to do this. You could even share discount codes and exclusive offers in this newsletter, as well as an incentive to get people to sign up.
Outsource Customer Service
Another avenue you may want to explore is outsourcing your customer service hotlines to call centers elsewhere. This way, you know your customers are getting through to someone who can help them without you having to worry about answering the phone yourself while you’re trying to manage other essential tasks during your workday.
It’s pivotal that your customers remain happy and satisfied if you want your business to succeed, so use these tips to help you manage those relationships better.
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