No matter what business we’re in, we always want to find an edge over our competitors, but how do we go about doing it?
For those people in the manufacturing industry, it’s easy to focus all your efforts on your product, but there are other aspects of your business that can also help you stand out from the crowd.
Here are some of the most important ways you can give your manufacturing business the edge.
Offer a First-Rate Customer Experience
Sure, at the end of the process, people want to go away with a great product, but the product isn’t everything, and customer experience plays a big part too.
It’s a competitive world out there, and if you offer great products with poor service, people will find someone who offers both. That’s why 73% of consumers say a good experience is a key factor in deciding their brand loyalties, which goes to show that it’s an area on which you have to place a lot of focus.
From the first point of contact to the after-sale care, you need to be aiming for exceptional customer experience, and if you can achieve this, you will stand out from the competition.
Be Innovative with Your Marketing
Whatever industry you’re in, there’s always the opportunity to be innovative with your marketing, and manufacturing is no different.
Narrow down your target audience and find out what are the best ways to reach those people. There are so many options available these days, and you have the ability to reach a huge audience for relatively little money.
How you convert those visitors is down to how you tailor your message to meet your audience’s needs, but if you’re marketing is better than the competition, it’s an easy way to stand out from the crowd.
Shorter Lead Times
People always want to know how much something costs, and when they can have it by.
If you can get your products to the customer quicker than the competition, then you’ve got a distinct advantage. It’s not easy to find wiggle room in your lead times, but if you can, then it can make all the difference.
When you can get people what they need, when they need it, they’ll keep on coming back to you, just like this American dowel pin manufacturer.
Reduce the wait time, and you’ll put yourself ahead of the competition.
Be Somewhere People Want to Work
One of the things that’s going to help set you apart from the competition is your employees. When you’ve got the best people working for you, being the best is that bit easier, but you’ve got to give the best people a reason to want to work for you.
It’s not all about money (although it obviously helps); it’s as much about the environment you create for your employees. If you regularly reward your employees, they’re going to reward you with their hard work, and this will shine through to your customers.
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