Marketing is a tricky domain to get your head around. Just when you think you’ve grasped it, a new intervention takes place, and another breakthrough filters into the mainstream, leaving all of your old plans in the dust. It’s innovative, exciting and evolving all the time – and that’s why marketing professionals need to be on the ball in order to deliver real value to their companies. In this guide, we’ll explore inbound marketing, sharing insights about this new and excellent form of marketing that can help your business grow in 2020.
What is Inbound Marketing?
Let’s start with some definitions. Inbound marketing is different to outbound marketing – with the former generally seen as the more influential and useful, while the latter is seen as dated and archaic. Inbound marketing makes use of the digital realm in order to draw people into your brand or products through intelligent and well-designed content. Outbound marketing, in contrast, simply shouts for your attention in banner adverts or SPAM emails.
The contrast is stark, and it’s generally agreed that outbound marketing has had its day. Inbound marketing is seen as the future – and that’s because it’s a way to engage customers in the attention economy. Put simply, where inbound marketing earns your attention by presenting information in an exciting way, outbound marketing buys your attention by shouting across the internet in the hope that someone will find the advert relevant. In this new decade, this latter method is seen as defunct.
The Benefits of Inbound Marketing
So, we’ve already touched upon some of the benefits of inbound marketing, but there’s lots more to learn in order to come to terms with just what you can achieve in the world of inbound marketing. When you’re creating content that excites consumers, you’re targeting those people who you feel will have the greatest affinity with your brand. As such, you’re actively building interest in the demographics you’re most interested in accessing.
Meanwhile, you’ll be sharing content that may be organically shared online and on social media – if it’s compelling, engaging and exciting, you may go viral thanks to the appreciation of consumers alone. As such, you’re guaranteed a super return on your investment, which could have long-lasting life on platforms that are happy to host your excellent content.
How to Implement an Inbound Marketing Strategy
While there are plenty of benefits to the inbound marketing games, there are some key considerations to get your head around in order to plan the right ways to use this marketing methodology for your business or in your agency. Without some basic knowledge about inbound marketing tactics, your campaign may fall foul of difficulties down the line.
A great place to start is by doing some research. Read ‘9 Inbound Marketing Mistakes That You Should Avoid’ so that you can steer clear of the biggest errors in the marketing game. Meanwhile, look at what’s working for your competitors, and what you could improve upon. Finally, consider your resources in order to best plan them out for the content creation stage of your campaign.
Inbound marketing is acknowledged as the future – and in this short guide, you’ll have learned why that’s the case and how you can use it to the benefit of your business.
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