Numerous blogging platforms have come and gone over the past 15 years, but not WordPress. Since its very humble inception in 2003 as a blogging platform WordPress has evolved rapidly and gone on to storm the web design industry. It is today, beyond doubt, the most preferred open source web development platform. A recent report by Yoast states that 20-25% of all new websites are built on WordPress platform. It is not just bloggers or small businesses that are opting for WordPress platform to build their websites, some of the top Fortune 500 companies use WordPress to manage their content. Right from New York Times, CNN, to UPS use WordPress platform. If you are looking to build a new website for your business or just to blog you don’t need to look any further than WordPress. Some of the numerous benefits of using WordPress for your website are;
1. Budget: The first and foremost factor considered while building a website is the cost. Thanks to WordPress’ open source platform, it is extremely cost effective, one can add numerous functionality to the website at very little cost. Secondly, the running cost and maintenance expense are far cheaper than any other platform. WordPress Website Design service, offered even by some of the most leading Web design companies of the world, are affordable to most clients.
2. Security: It is estimated that between 2017 and 2021, globally more than $1 Trillion would be spent on cyber security. DDoS attacks on websites are quite common today and 43% of all attacks target small business websites. In such a scenario, WordPress provides regular security updates to automatically keep your websites secure and fast. There are some highly reputed plugins to fix any hacking attempts on your website.
3. SEO: Wordpress is very Search Engine friendly. The simple and consistent codes of WordPress makes it easy for the Google bots to index your websites quickly. It is also very easy to customize the SEO components based on the page types, and also prevent Google bots from indexing the pages that you don’t want Google to index.
4. Mobile Traffic: Mobile traffic to website surpassed the desktop traffic by the end of 2014. With increased access to high speed 4G connectivity, mobile responsive websites are no longer a luxury but a pre-requisite to get organic search engine traffic. Google has made it clear that websites should be responsive for better ranking, and making a website mobile responsive through WordPress is easier and cost effective.
5. Power and Flexibility: You can easily improve your site’s capabilities using WordPress. Adding new features and functionalities in other platforms is not only difficult but also very expensive. However, it is very easy and far cheaper with WordPress. If you want to add a new feature/functionality to your website then, the chances are, there are already developed plugins to do it along with proper documentation. All one needs to do is integrate an already developed plugin from the WordPress repository in to the website.
6. Content Marketing: As the new age lingo goes “Content is King”. For better SEO and improved results on online sales, aggressive content marketing using fresh new content is important. A WordPress based website provides you with a platform, using which you can publish, well formatted new content, as often as possible by just typing and hitting publish button.
7. Social Media Integration: In the digital marketing age, integrating your social profiles along with your website is quite important. You can seamlessly integrate your social media pages in to your website with WordPress. You can let users login to your website through their Social Media profiles. You can also automatically update your social pages whenever you publish new content in your website, without manually logging in and updating it in your individual social media profiles.
8. Easy Transition: If you want to move from a different platform to WordPress, it is quite easy and you can import your content in to WordPress quite easily. A decade back if you want to change your web designer, it was extremely difficult because every designer and design firm had their own preferred platform. However, today with WordPress, designing and development works on an identical, open source platform across the world making it easier for the website owners to change web design firms or web designers.
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