As a startup, it can be particularly challenging to attract customers to your business and especially if you are operating in a competitive industry with lots of recognizable brands. Fortunately, there are a few different creative ways that you can stand out from the crowd and promote your startup which do not have to cost a small fortune. These can be incredibly effective and will not have a huge impact on your finances, and this is particularly helpful early on when you will want to keep expenses to an absolute minimum. Read on for a few affordable ways to advertise your startup that could have a huge impact on your success.
Social Media
Social media is a superb tool for startups because it provides you with an enormous platform for no cost. When used correctly, this can bring in a tremendous amount of business and help you to establish your brand as an authoritative source in the industry. Regular and meaningful interaction across various social media channels will help to develop your brand and provide you with the opportunity to advertise to the entire world.
Host An Event
Hosting an event in-store or in your workshop can be a great way to promote your brand and allows you the chance to shake hands with people from the community and paint your company in a positive light. These can be done at low costs, but it is worth spending some money to make it look professional – consider custom canopies, branded merchandise, and decoration to improve the look of the event. This event could be anything from a launch party through to a workshop.
Hold A Content/Participate in Local Contests
Holding your own contest where the prize is a free product or service and people can enter by sharing content on social media can help you to reach a much wider audience through pre-existing customers/followers. Another good option is to donate your product/service as the prize to a local competition to reach even more people.
Create Content
It has never been easier to share content with the world, and this is helpful for startups because it allows you to show your expertise whilst also promoting your brand. Articles, videos, podcasts, and infographics can all be quick, free and easy to produce which can then be distributed through various channels online. If possible, try to get your content shared by authoritative sources with large readerships to reach a wide audience.
Flyers
There is a reason that flyers have remained such a popular tool despite the rise of the internet. Create high-quality flyers and distribute these locally and you will soon start attracting more attention – this is especially true if you offer a discount or offer with the leaflet.
All startups face the problem of establishing their brand in the marketplace and this can be particularly challenging when you do not have huge sums to spend on marketing campaigns. Try one or all of the above affordable methods for cost-effective and powerful advertising.
Add Comment