Today, it seems like every other day, there’s a national holiday happening someplace. Around the world, there are thousands of documented national holidays, national weeks and national months. Not to mention the existence of bank holidays and major religious holidays right in the mix.
In all, they make for a pretty crowded calendar. In contemporary times, national days of observance have become accepted by all and sundry, even private companies, because there’s always a way the can leverage specific holidays to their advantage.
In the trend-focused social media scene, a la Instagram and Twitter, the numerous #hashtags on display can leave one unsure if there really is a day that goes by without there being a big occasion to celebrate, whether it’s pet days, food days, medical condition days, industry days, or military days.
Leverage
For companies to really make the most of National Holidays, they need to be in tune with all the various holiday’s people celebrate. Calendar Craze is our go-to website of choice because they list out all the big and small holidays that are found in a calendar year.
Once the dates are sorted out, the next step is identifying how the various national holidays can be leveraged. For example, those in the coffee shop industry can run something like a sale on National Coffee Day in order to boost lattes and cappuccinos. The promotions can take various social media fronts like Facebook and the previously mentioned Instagram and Twitter.
If one is in the financial planning or business succession planning, sharing insights on leadership through things like a blog or public posting can be a great way to celebrate holidays like National Employee Appreciation Day.
Making the Most
In truth, some holidays are more popular than others. We’ve probably all heard of Valentine’s Day, for florists and candy shop owners, the day presents a boon for their business. Other holidays like National Bicarbonate of Soda Day are almost unheard of in most parts of the world, but, they do exist.
For small businesses, bringing attention to the lesser known holidays can be the best way for one to present marketing opportunities. This is because, on smaller national holidays, the chance of one’s campaign being overshadowed by a big corporation’s marketing budget is less. At the same time, people often tend to derive joy from the celebration of small holidays because of the humor undertones the holidays present, for example, National Make Your Bed Day, marked in September, is sure to leave a giggle or two.
Creating content on blogs to highlight a specific happening in the holiday world can help one to get ahead in terms of search engine traffic. To make the most of this, one needs to publish a blog post at least a week before the actual event, then, make another blog posting right before the holiday and make sure to link back to the initial article. That way, Google’s SEO rankings will favor one.
Tools like Canva and Picmonkey can help one come up with creative images that can be shared in social media posts. As a marketer, one should always remember that people are much more likely to share images as a way to show support, especially if the image is visually appealing.
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