Having a website for your business or an entirely digital business makes sense in today’s digital climate. You can reach users around the world and, theoretically, have billions of customers. The reality, of course, is that being online means that you must, first and foremost, compete for attention. With how many businesses there are online and society’s attention deficit, it can be an uphill battle to get even one sale. That is why you need to do more to get noticed, you should consider these following tips:
- A Great Aesthetic
When websites look great, they get noticed, but having a great aesthetic goes so much further. You need to up your branding game for both the online and digital worlds. A strong aesthetic not only tells users who you are and what you do, but it also unifies your online and offline personas across the board. Ship your products with a custom tote bag featuring your logo (or a minimalized rendition), and you’ll not only have a happy customer, but you’ll also have free advertising. When someone sees the tote bag, they should be able to easily find you online and then identify you based on your branding.
- A Strong SEO Strategy
Your competitors are already online, which makes finding your feet and gaining an audience very difficult. That is why every online business needs to have a strong SEO strategy. Rather than attempting to go it alone, however, hire an SEO agency who do the legwork for you to ensure the greatest results, like clickintelligence.co.uk. You’ll be more visible to Google and beat out your competitors, leading to more organic traffic and a higher volume of sales.
- Collaboration
Going it alone is never a good idea, which is why collaboration is key for small businesses. Collaborate designs that you can both then sell and advertise, interview key figures in your industry, or have a special relationship that brings greater traffic and sales to both parties. The more you collaborate with those in your field, the more you will appear to be a leader to your followers. Be the one-stop shop for your niche, and your followers won’t have a reason to go anywhere else.
- Pop-Up Stores
Selling your products online is great, but nothing will beat being able to feel and experience something before you purchase it. That is why to increase sales and advertise you should attend markets, organize a pop-up event, and even look into renting out shelf-space in a boutique.
- Influencer Marketing
Similar to collaborating, influencer marketing refers to partnering up with or hiring influencers who will then review and advertise your products. In some cases, influencers will do this for free in exchange for free products. The more successful the influencer, however, the more you should expect to pay. Do note that what constitutes a successful influencer varies. Users can buy Instagram followers and likes to fake high engagement, so be careful with who you select.
Don’t feel discouraged when you first start your online store. It will take a lot of work and consistent effort to become a success, but once you are a success, and once you have the trust and loyalty of users from around the world, your business will only continue to grow.
Add Comment