More and more businesses are moving to online only these days. Could this be the right move for your company as well? Online businesses don’t need to spend money on office premises. And because of this, they don’t require a full-time staff. Any employees can work from home on a freelance business. And you don’t have to pay sick leave, holiday pay, and insurance for your freelancers. That’s an even bigger saving! So when the time is right to go online only, here are five things that you must remember to have.
If no one can find your website, no one will know anything about you! So your online presence is important. Get accounts on all forms of social media to help you spread the word about your company. And if you have a blog, don’t forget that all posts should be SEO optimized. The easier your website is to find, the bigger your customer base will grow.
Once potential customers have found your website, they should find it easy to work their way around and find all the information they need. If the design and navigation come across as clumsy, then they might leave straight away. If you aren’t too hot with design, then you could speak to some design companies to help you out. It’s also a good idea to optimize the site for mobiles and tablets.
Whenever you get a sterling review, shout it from the rooftops! People are more likely to do business with a company who has a good reputation. So don’t be bashful when it comes to blowing your own trumpet! Whenever a customer buys your product or your service, ask them for feedback. You could also find reviews on other sites and link to them from your homepage. Anything to let people know how great you are! Don’t think that you can just post some fake reviews, though. People aren’t stupid and will be able to smell something fishy a mile off!
You’d be amazed at how many companies forget to include their contact details somewhere on their website! And you don’t just need your email address. You should also supply a telephone number and physical address if appropriate. This gives customers a chance to get in touch with you in case they have any questions or queries. If they can not get more information quickly, they may take their business to one of your competitors.
CRM is Customer Relationship Management. It is how you deal with your customers, especially in the face of complaints or negative reviews. This is especially important now that social media has given the public such a large voice. One negative interaction with a customer could snowball. It could eventually spread throughout the internet, giving your company a bad reputation. With CRM, you can manage all this quickly and easily to minimize the bad effects of poor reviews.
Hopefully, this guide will give you all the know-how of running a successful online company!