One of the most effective and easily available strategies to enhance both business visibility and appeal is social media. With literally billions of people globally using platforms such as Facebook, Twitter, Instagram and Snapchat, brands can’t afford to pass up the marketing potential that exists on these networks.
Ultimately, boosting brand recognition via these platforms is more difficult due to the fact that you’re selling a product or service rather than an experience. However, the smartest businesses understand that they too can sell an experience on social media – with the right strategies.
Let’s take a look at some smart strategies for augmenting your business’ social media campaigns by improving its appeal with target audiences.
Capture Candid Moments
When businesses humanize themselves, they improve their overall appeal with most audiences. This is because the difference between a faceless entity and a human experience makes all the difference in the world.
One easy way to add a bit of human appeal to any business’ social media offerings is by offering a wide variety of candid shots, live videos and other forms of multimedia. This behind the scenes type of content tends to do much better than most other types of social media marketing, and is relatively easy to accomplish.
Businesses such as GoProstart can provide your business with the equipment and technology necessary to capture those candid moments, but in lieu of any advanced technology, even a simple mobile device for livestreams and basic photography can help enhance any social media campaign.
Utilize More Color
All too often, social media posts from businesses lack a certain aesthetic element. It can be hard to promote various products and services in a format that people find interesting, but adding a bit of color can grab the attention of anybody scrolling past one of your posts.
Whether you’re using custom Facebook status updates that allow for more color or simply include a vibrant image alongside each post, this can make people stop momentarily and see what you’re offering. While this might not convince viewers to buy, subscribe or otherwise convert, it can add some initial appeal to your content and give you a better chance of making your case.
Invite a Conversation
It’s a well-known fact that content that seeks to engage users directly tends to perform better. Any business that wants to enhance its content appeal needs to appeal first to the ideas, thoughts and beliefs of others.
Your social media real estate automatically becomes more appealing to any target audience when they can see engagement in the comments. You can naturally increase the amount of engagement in these posts by asking open-ended questions, incentivizing participation (such as random drawings) and – perhaps most importantly – participating yourself. The more you interact with your community, the more likely they become to engage in kind.
Building a more appealing social media presence takes time and dedication. There are literally hundreds of tips and tricks that various brands may recommend and swear by, but ultimately, some foundational actions can go a long way. By engaging with your audience, using more vibrant colors and employing the use of candid multimedia in your posts, you’ll generate more appeal and stand a better chance of persuading your audience in the ways you deem necessary.