Most business owners nowadays accept that they need some kind of online presence, but that doesn’t automatically mean they are making the most of it. It takes only a quick search around the web to find many instances of where providers of products and services, from plumbers and cleaners to locksmiths and even restaurants, have done only the bare minimum.
Providing potential customers with a richer, more rewarding online service need not cost the earth and will also almost certainly pay enormous dividends. If you still need convincing, here are a few more benefits to making the most of your online presence.
Even if you believe that most of your customers are coming through word of mouth recommendation or face-to-face networking, you will still be missing out. The sheer number of searches being carried out on a daily basis all around the world means that someone looking for what it is you offer will be able to track you down online and be grateful for your presence.
Another benefit of having a stronger online presence is that you can gain far greater insight into what potential customers are looking for and the reasons do or do not decide to choose you over the competition. Offline marketing has its role but it remains extremely difficult to measure as there is no way of really knowing exactly how many people saw an advertisement in a local newspaper or what they thought of it. When it comes to online marketing, this sort of information is readily available.
The key to this information is using the wide range of services available to track down every aspect of the behaviour of your potential customers. If most of your business comes to you over the phone, you can still make use of call tracker software to find out more about where your leads are coming from and how to boost your business further still.
Depending on the kind of business you are in, it may be possible to offer an e-commerce service alongside your main offline business. There are plenty of ways of doing so that do not add to your own workload. For example, if you want to send out products to customers, you can work in conjunction with a drop shipping company. They will receive the orders and send them out directly so you don’t have to be involved at all, apart from collecting your share of the profits.
Expanding into e-commerce allows your business to operate around the clock and target a global market that simply isn’t available when you are limited to a physical premises in a fixed geographical area.
Are you fed up of fielding calls from potential customers who ask the same basic questions over and over again? Expanding your online presence and adding an FAQ to your website or an explanatory video could reduce the number of such queries and help drive up sales as your customers will be far better informed about what you are able to offer them.