Law firms, just like any other business, need a steady flow of clients to remain a viable company. If they want to attract new people to their firm, then they need to do many of the same things as any other company, the difference is that with so many law firms all fighting for the same clients, how can one firm stand out above the rest? Here are a few ideas your firm can use to raise your profile and obtain more clients.
Don’t Always Rely on Return Business
You might think that if your firm performs well enough, that you will automatically attract repeat business and attract new clients as well. Although this can happen to a small degree, the vast majority of clients find their lawyers through local advertising and press. If you are finding that you are struggling to keep clients and get new ones, it could be that some of them have forgotten or lost your contact details. Sending them a reminder in the form of an email might be the catalyst they need to let you help them.
Don’t Wait for a Lull in Business
Some of the most successful companies are always looking for new clients, even when they are busy so that they will always have work available. There can sometimes be a delay in people contacting you, so by contacting people regularly, you will hopefully anticipate any drop in clients.
Ask for Assistance from Outside Companies
Sometimes you might not have the time to work on advertising and getting new business into the company. In these cases, there is no reason why you shouldn’t get an outside company to help you. With companies like Trial Law Digital, for example, they are specially geared to helping law firms. By enlisting this type of help, you can carry on with your law firm and let others worry about getting new leads and clients through your door.
Advertise Your Successes
If your firm has just won a big case, or they have won an award, you need to let everyone know about it. Mention it on your company website with a logo if you have one. Have it printed on your stationery to your clients and anywhere else you think people will see it. It might be that there are people out there looking for a lawyer who deals with the types of cases you have just won. Your announcement might be the reason they choose you over another firm.
Embrace New Technology
If you are a firm that has never traditionally used social media or television, then it might be a good opportunity for you. You can use Twitter or Facebook to announce cases you have won or new services you are offering. Many people now use social media to find businesses, so it is worth the time to give it a try.
By thinking about other avenues and employing outside companies, you can generate new leads and attract more clients to your law firm.