Do you have a product or service that you think the world needs to know about? There are countless entrepreneurs out there all jostling to get their product in front of the right people. All of them believe that theirs is the one that will change the industry and be successful.
You may have put a lot of time and effort into your creation. Sourcing funding with a small business loan and arranging for production, now you need to sell it. Here are some of the ways you can get your product noticed.
Is it different?
With so many products on the market, there is stiff competition to be noticed. One of the things you need to do is find out what makes your product different from all the others.
You may have already done your market research, so you will know what other products are offering. Focus on what yours can do differently and why customers should choose this product above all the others.
Samples
If you have ever walked through a busy train station, you will have seen people offering free samples of food and other products to commuters. People love a free sample or the opportunity to try something out.
Why not give customers the opportunity to try your product. If you can’t give them a free sample, then offer them a free trial or a buy one, get one free deal.
Big companies use this technique all the time, and that’s because it works well and gives people the feeling they are getting something for nothing.
Know your Audience
There is little to be gained from trying to pitch your product to people who don’t want it or use it. For example, cat owners are not going to try your dog food if they don’t have a dog, no matter how good it is.
You need to find out where your customers are and target them. This can be done through social media, advertising or department store demonstrations. Once you get customers interest, word of mouth will do the rest.
Is it worth it?
Setting a price point for your product is always going to be difficult. You want to cover your costs and hopefully, make some kind of profit, but you don’t want to price yourself out of the market.
You need to tell customers why your product is worth the money. Does it have a higher quality or better durability than others of its type? Is it easier to use? Perhaps most importantly, will it save the customer time if they use your product?
These are the types of questions you need to be able to answer to give your product the edge over your competitors. People are more likely to pay a higher price if they think it’s worth it.
Trying to sell a new product is hard work, but with these tips, you can go a long way to getting your product off the ground.
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