Every company wants to make a lasting impression on a customer, and your website can help you to do so. Unfortunately, a poor website can create a bad first impression, which means a person may never consider your services again. For this reason, we are offering five ways to improve your website’s user experience.
The Navigation Experience
Your website might look aesthetically-pleasing, but it might not offer a helpful navigation experience. For example, if you run a retail e-commerce website, there is a good chance a visitor is looking for a specific item, such as a dress for an upcoming event or a stylish pair of shoes. Unfortunately, if the user cannot find the desired page, they will become frustrated and will quickly move onto the next retail store online. You must, therefore, offer a simple, easy-to-use website that allows a visitor to move from A to B with ease.
A website downtime may not only annoy the customer, but it is bound to be frustrating for your company, as it can result in a significant financial loss. The last thing you will want is for your website to go down in the middle of a transaction because it will result in the loss of a customer who may also have returned in the future to use your services. You must select a reliable hosting provider with 24/7 support, such as Certa Hosting: they will provide you with fantastic hosting service for various CMS software, such as WordPress or Magento Hosting.
Calls to Action
It helps to try and test various calls to action buttons, as it can significantly improve your conversion rate. You must also identify your primary action so you know the CTA to optimize, which could be “Contact Us” or “Buy Now”. Don’t forget to integrate social media buttons, so people can easily follow you on the likes of Facebook, Twitter and Instagram.
A Responsive Website
A responsive website design will offer an optimal viewing experience for a visitor, as they can easily browse your website on a desktop or mobile device. A mobile-friendly website will have easy navigation and reading as your design can resize and scroll on a smartphone or tablet.
Avoid Data Entry
The modern visitor is looking for a seamless website experience, so they will not want to spend their time reading and filling in thousands of form fields. While many businesses depend on data to grow their services, it can be off-putting for potential customers. You can use the drip methodology for website data entry, as you can ask your users to drip-feed bits of data over a number of days, rather than asking them to spend 30 minutes filling in a form.
The user experience can make or break the customer experience. You must, therefore, pay close attention to every aspect of your website, from providing a reliable uptime to helping them navigate across different pages.