If you’re running an online retailer, or you’ve had the experience of being a customer to some, you know how important reliability is. The fact that partners can trust you with their business and consumers can trust you with their money is a key to continued business. But how do you get yourself that kind of reputation? How can you use that reliability as a selling point for marketing your business? There are a few tips we can learn from the most successful businesses, so keep reading to find out more.
The first step that any retailer takes to maintaining an aura of trust and reliability is in pricing their goods. Successful pricing is one of the core values of running a retail business like a pro. A continuous process, pricing requires constant supervision. You need to keep an eye on the market and pricing trends from competitors. Not every retailer will be able to match the pricing cuts of their biggest competitors. However, steer well away from gouging prices and keep competitive. This can be one way to build the trust that shoppers should have in their retailers.
In both dealing with other businesses and your customers, staying timely is an incredibly important part of business. If you have meetings or tasks suppliers or partners, ensure you’re prepared with online scheduling software. Even if they don’t match your commitment, it creates a sense of reliability in your business. With customers, keep the transportation method as clear and as trackable as possible. If there are late arrivals, pro-actively tell them as soon as you have the information available.
Make sure everyone has the right info
Part of the power of an online retailer is the ability to source and provide whatever information the customer needs. From product information to infrastructural changes, make sure you communicate clearly with the customers. More than that, if you have any staff, make sure you’re sharing all the necessary information with them, too. A corporate newsletter can be a great way to do this. This can make sure no-one communicates any out-of-date information outside the organisation.
Be able to chat with them whenever
A big part of reliability is the ability to offer support. You may be proud of how quickly you respond to emails or support questions on social media. However, with the right tools, you can take it even further in one simple step. LiveChat is just one of the tools you can use to talk to customers as soon as they’re on your site, answering any questions they might have live.
Be open about your data needs
Most businesses that operate online have a need of some customer data. Your needs can change with your business model and we’re not going to tell you what your needs are. What we will recommend is being as transparent about your data needs and where customer data goes as possible. People are becoming more aware of their data being shared and can be assured with the right policy of upfront, direct information on it.