Marketing your business is a process with an ongoing learning curve. No matter how long you have been in business, there is always something more you can learn about how to market your company. Marketing well and cost-effectively is a skill well worth getting to grips with. But that doesn’t mean that it is always easy. To market your business on the cheap, you need to get creative. Much of the time, success in this area relies upon you going above and beyond what you learned in business school. But we all know the relevance of marketing, and how central it is to doing business. If you are looking for some interesting ways to market your business without breaking the bank, then take a look at the following options. Have you tried all of these?
Email marketing is an absolute must for any business operating in today’s competitive world. There is an idea floating around for a lot of people that email marketing is not worth the effort it takes. Nothing could be further from the truth. With this form of marketing, you have one of the most effective means of promoting your business you can hope for. All it requires is a website and an email hosting service. Both of these can be achieved for little money altogether. Once you are all set up, it is a simple matter to compose those emails and send them out. The frequency to send the emails has been at the centre of much debate. It depends on the nature of your business – as well as how aggressive your marketing style is. For most purposes, however, one email a week is sufficient. You don’t want to send out so many that you annoy people, nor so few that your emails go unnoticed.
One area of marketing which has a long and happy history is that of merchandising. The real beauty of merchandising as a mode of marketing is that it is very cheap to carry out, and yet has real-world implications fast. Mass-producing items with your company’s brand on them is quick and easy to do, and doesn’t cost as much as you might think. For a real freebie effect, consider giving them away for free. You could provide them as prizes for a competition, or simply hand them out at a trade show. However you distribute them, there is plenty of evidence to suggest that marketing in this way does work. One important decision you need to make is what kind of product to use for your merchandising. This decision is vital, as the product needs to reflect the business. There are plenty of options to choose from; everything from mugs to hoodies to custom pins. So choose wisely.
We finish with a classic of the business world which is showing no signs of stopping anytime soon. The humble business card is a surprisingly effective little way of getting word out about not just your business, but you personally. The business card has fallen out of favour with some people in the industry. However, in my opinion, it is still well worth having a few to give out at any one time. There is something of an old-world charm about the business card which just can’t be improved upon.